Examlex
Excel's curve fitting method is used to find the values of the parameters for an equation that best fit data.
Strategic Marketing Planning
The process of defining an organization's strategy or direction and making decisions on allocating resources to pursue this strategy.
Control Phase
The part of the strategic marketing planning process when managers evaluate the performance of the marketing strategy and take any necessary corrective actions.
Societal Issues
Challenges or problems that affect a large portion of society, which may include subjects like poverty, education, and environmental degradation.
Marketing Ethics
The area of applied ethics dealing with the moral principles behind the operation and regulation of marketing.
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