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Binary integer programming problems can answer which types of questions?
Social Media Metrics
Quantitative measures used to gauge performance, engagement, and success of social media activities.
Volume Of Mentions
A metric that tracks the number of times a brand, product, or subject is talked about across various platforms over a specific period.
Positive ROI
A return on investment that is greater than the initial cost, indicating a financial gain from the investment.
Social Media Investment
The act of allocating resources, usually financial, into social media platforms to achieve marketing and business objectives.
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