Considering the Differences Between a News Story on TV and One

question 18

Multiple Choice

Considering the differences between a news story on TV and one on the Internet is part of

• A) making cross-channel comparisons.
• B) becoming more skilled at designing messages.
• C) not taking privacy for granted.
• D) taking personal responsibility.

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Definitions:

Business Gift

A gift given in a professional context, either to establish or enhance business relationships.

Ethical Dilemma

A situation where a person must choose between two conflicting moral principles.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with each program.

Reciprocity

Reciprocity is a mutual exchange of privileges or interactions between two parties where each offers something in return.