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When You Are Influenced by a Media Message During Exposure

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When you are influenced by a media message during exposure, you experience


Definitions:

Unvariate

A term likely intended as "univariate", which refers to statistical analysis that deals with only one variable at a time.

One-way ANOVA

A statistical test used to compare the means of three or more independent groups on a single measure to determine if there is a statistically significant difference among them.

Bi-modal Profile

A distribution with two different modes or peaks, reflecting two predominant values or characteristics within a dataset.

Distributions

In statistics, the way in which values of a variable are spread or dispersed across a range.

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