Perhaps the Most Pervasive Yet Overlooked Media Effect Is

question 36

Multiple Choice

Perhaps the most pervasive yet overlooked media effect is

• A) the cognitive-type effect.
• B) the behavioral-type effect.
• C) the attitudinal-type effect.
• D) the emotional-type effect.

Understand the concept of interpersonal attraction and its various rules such as proximity, similarity, and reciprocity.

Grasp the fundamental attribution error and how it contrasts with situational attributions.

Recognize the impact of physical attractiveness on social judgments and relationships, including the halo effect.

Identify biases in self-perception and self-assessment, such as the self-serving bias.

---

Definitions:

Automatic Processing

A type of cognitive processing that occurs quickly, without conscious thought, often based on learned habits or routines.

Conscious Processing

The deliberate and aware mental activities and thought processes involved in perception, decision-making, and problem-solving.

Knowledge Structures

Organized packets of information that are stored in memory.

Stroop Test

A psychological test that demonstrates the difficulty of naming the color of text when the word itself is a different color.