Producers of Mass Media Messages Apply Message Formulas to

question 37

Multiple Choice

Producers of mass media messages apply message formulas to

• A) attract audience members.
• B) hold the attention of audience members throughout the entire message.
• C) make audience members want to seek additional messages from them.
• D) All of the above

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Definitions:

Business Activities

The various actions, operations, and pursuits that a company engages in to achieve its business objectives and generate revenue.

Facilitation Payment

A type of bribe made to expedite or secure the performance of a routine or necessary action to which the payer is legally entitled.

Utilitarian

A philosophy which suggests that actions are right if they are beneficial for the majority, emphasizing the greatest happiness for the greatest number.

Greatest Good

A principle in utilitarian ethics focused on actions that result in the greatest benefit or happiness for the largest number of people.