Attention to a Media Message Requires First Exposure to the Respective

question 7

Multiple Choice

Attention to a media message requires first exposure to the respective message and then also

• A) conscious awareness of the message.
• B) unconscious encounter with the message.
• C) being transported.
• D) All of the above

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Definitions:

Stimulus Generalization

A psychological phenomenon where a conditioned response starts occurring in response to stimuli that are similar but not identical to the original conditioned stimulus.

Conditioned Response

A reflexive reaction developed through training in response to a stimulus that is normally neutral.

Learned Response

A behavioral outcome that occurs as a result of experience or conditioning.

Classical Conditioning

A behavioral training method where two stimuli are consistently combined; a reaction, at first elicited by the second stimulus, is later elicited by the sole first stimulus.