Audience Used to Be Understood as a Collection of People

question 40

Multiple Choice

Audience used to be understood as a collection of people in which everybody exhibited the same needs for information and entertainment. That means audience used to be viewed as

• A) a segment.
• B) a niche.
• C) a mass.
• D) demographics.

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Definitions:

Enolate

An anion formed by the removal of an alpha hydrogen from a carbonyl compound by a base, creating a carbon-nitrogen double bond adjacent to a carbonyl group.

Alkylation

A chemical process that involves adding an alkyl group to a molecule, enhancing its complexity or reactivity.

Deuterium Atoms

Heavy hydrogen atoms that contain one proton and one neutron in the nucleus, often used as a tracer or in nuclear reactors.

Catalytic Base

A substance that increases the rate of a chemical reaction by providing an alternative reaction pathway with lower activation energy, and which participates in the reaction as a base (accepting protons).