As Audience Is No Longer Understood as a Mass but Rather

question 6

Multiple Choice

As audience is no longer understood as a mass but rather as fragmented, media businesses

• A) have decided to no longer look for new audiences.
• B) have developed a three-step strategy to construct and attract audiences.
• C) have been in decline.
• D) prefer to ignore this fragmentation.

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Definitions:

Aggressively

In a manner that is forceful, assertive, or pushy, often intending to dominate or control.

Face Cultures

Societies where social harmony, respect, and the maintenance of one's reputation or 'face' are emphasized and considered paramount in social interactions.

Norm Of Reciprocity

A social norm expecting individuals to help those who have helped them, ensuring mutual benefit and cooperation.

Conflict

A situation where incompatible goals, attitudes, emotions, or behaviors lead to disagreement or opposition between two or more parties.