Demographic Segmentation Is Based on Audience Characteristics Such as

question 44

Multiple Choice

Demographic segmentation is based on audience characteristics such as

• A) values, beliefs, and buying patterns.
• B) age, gender, and ethnicity.
• C) control of resources, power, and income.
• D) All of the above

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Definitions:

Merchandise Inventory

Goods that a retail or wholesale company holds for the purpose of resale to customers.

Selling Expenses

Costs incurred directly by the sales activities of a business, including advertising, sales commissions, and promotional materials.

Administrative Expenses

Expenses that are not directly tied to a specific function such as manufacturing, production, or sales, but necessary for the overall day-to-day operations of a company.

Product Costs

Costs that are directly incurred in the production of goods or services, including direct materials, direct labor, and manufacturing overhead.