One Reason Why Gender Has Lost Its Value as a Way

question 29

Multiple Choice

One reason why gender has lost its value as a way of identifying a target market for most marketing campaigns is that

• A) women earn less money than men.
• B) women typically stay home and raise children.
• C) the number of women in the workforce is about the same as that of men.
• D) All of the above

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Definitions:

Vertical Mergers

Mergers between companies that operate at different stages of the production processes in the same industry, intended to increase efficiencies or capture more of the supply chain.

Relevant Market

The market in which a particular product or service is sold, considering the competition, substitutes, and area in which it operates.

Tying Agreements

Contracts where the sale of one good (the tying product) to a customer is conditional on the purchase of a second, distinct good (the tied product).

Branded Goods

Branded goods are products that are made by well-known manufacturers and carry a brand name or logo, distinguishing them from generic or no-name products.