Audiences Are Segmented in a Variety of Ways

question 14

Multiple Choice

Audiences are segmented in a variety of ways. What is being emphasized if I am within a niche target market based on my education level and love of hiking?

• A) Demographic segmentation
• B) Social class
• C) Psychographic segmentation
• D) Geographic segmentation

Recognize the influence of physical attractiveness on relationships and social interactions.

Differentiate between mature, passionate, and companionate love.

Understand the impact of social and cultural factors on interpersonal interactions and attributions.

Learn about the components and influencers of persuasion in communication.

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Definitions:

Foreign Nations

Countries other than one's own, especially in contexts involving international relations, trade, or comparison of economic policies.

Supply and Demand Analysis

An economic model that explains how prices for goods and services are determined in a market economy through the interaction of supply and demand.

Foreign Exchange

The system by which one currency is exchanged for another, enabling international transactions and trade.

Exchange Rate

The value of one currency for the purpose of conversion to another, indicating how much one currency is worth in terms of another.