A Niche Is

question 21

Multiple Choice

A niche is

• A) a type of media convergence.
• B) an advertising slogan that sticks with you.
• C) a segment of the population.
• D) a rash that can develop after extended hours of television exposure.

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Definitions:

Geographical Area

A specific portion of space determined by geographic boundaries, which can influence social, economic, and environmental conditions.

Channel Conflict

A situation where channels of distribution for the same product or service are in competition, or when sales channels cannibalize each other's sales or impede each other's revenue.

Distribution Coverage

The extent to which a product or service is made available and accessible to customers within a particular market area.

Vendor-Managed Inventory

A supply chain management practice where the supplier assumes responsibility for maintaining an inventory at the buyer's location, often optimizing stock levels and reducing costs.