As Audience Is No Longer Understood as a Mass but Rather

question 6

Multiple Choice

As audience is no longer understood as a mass but rather as fragmented, media businesses

• A) have decided to no longer look for new audiences.
• B) have developed a three-step strategy to construct and attract audiences.
• C) have been in decline.
• D) prefer to ignore this fragmentation.

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Definitions:

Parallel Distributed Processing

A computational approach in cognitive science that models mental processes as occurring across networks of simple units working in parallel, simulating how information is processed in the brain.

Connectionist Model

A cognitive model based on the concept that mental phenomena can be described by interconnected networks of simple units.

Interaction Model

A conceptual framework that describes how entities (such as individuals, groups, or systems) influence each other within a process or context.

Implicit Memory

A type of memory that enables people to perform tasks without conscious awareness of these previous experiences.