Market Segmentations by Gender, Age, Ethnic Background, Education, and Income

question 3

Multiple Choice

Market segmentations by gender, age, ethnic background, education, and income are all forms of

• A) demographic segmentation.
• B) geographic segmentation.
• C) VALS typology.
• D) psychographic segmentation.

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Definitions:

Response Inhibition

Part of executive function, the ability to control and stop responding to a stimulus.

Easily Distracted

The tendency to lose focus or attention quickly due to various external or internal stimuli.

Response Inhibition

The mental process involved in suppressing actions that are inappropriate or no longer required.

Attention-Demanding Tasks

Activities that require a high level of focus and mental effort to accomplish.