Audiences Are Segmented in a Variety of Ways

question 14

Multiple Choice

Audiences are segmented in a variety of ways. What is being emphasized if I am within a niche target market based on my education level and love of hiking?

• A) Demographic segmentation
• B) Social class
• C) Psychographic segmentation
• D) Geographic segmentation

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Definitions:

Break Even

The point at which total costs and total revenues are equal, meaning there is no profit or loss.

Operating Leverage

A measure of how revenue growth translates into growth in operating income, indicating the ratio of fixed costs to variable costs.

Contribution Margin

The amount remaining from sales revenue after variable expenses have been deducted, indicating how much contributes to the fixed costs and profits.

Scatter Diagram

A graph used in statistics to visually display and assess the possible relationship between two numerical variables.