The VALS Typology Was Developed by

question 42

Multiple Choice

The VALS typology was developed by

• A) an advertising firm in Chicago.
• B) Time magazine.
• C) General Motors.
• D) the Stanford Research Institute.

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Definitions:

Compromise

Occurs when each party gives up something of value to the other.

Conflict Resolution

The methods and processes involved in facilitating the peaceful ending of conflict and retribution.

Superficial

Relating to or affecting only the surface or appearance of something, rather than its substance or underlying realities.

Distributive Negotiation

Focuses on positions staked out or declared by the parties involved, each of whom is trying to claim certain portions of the available pie.