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Identify and Explain the Three Families of Segmentation Schemes Used

question 31

Essay

Identify and explain the three families of segmentation schemes used by media businesses to identify audience niches.


Definitions:

Weight

A measure of the gravitational force exerted on an object, typically measured in kilograms or pounds.

Drastic Diet

A significant and often sudden change in dietary habits aimed at rapid weight loss.

Antisocial Personality Disorder

A mental condition characterized by a long-term pattern of manipulation, exploitation, or violation of others' rights.

Remorse

A deep feeling of regret or guilt for a wrong committed.

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