Identify and Explain the Three Families of Segmentation Schemes Used

question 31

Essay

Identify and explain the three families of segmentation schemes used by media businesses to identify audience niches.

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Definitions:

Authoritarian Parents

Parents who enforce strict rules and expect obedience without discussion or input from the child.

Spanking

The act of hitting someone, typically a child, on the buttocks as a form of punishment.

U.S. Parents

Refers to mothers, fathers, or legal guardians who are raising one or more children in the United States.

Effective Punishment

A disciplinary method that successfully decreases the likelihood of a behavior recurring, ideally tailored to be immediate, appropriate, and proportional to the behavior.