Amazoncom Generates Sales of a Million Copies of Books by Selling

question 13

Multiple Choice

Amazon.com generates sales of a million copies of books by selling 10 copies each of 100,000 different books targeted at various niche markets rather than trying to sell one million copies of a single best-selling book. This is an example of

• A) the least common denominator strategy.
• B) the niche sales approach.
• C) long-tail marketing.
• D) stratified marketing.

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Definitions:

Regression

A return to a former or less developed state, or in statistics, a measure of the relationship between variables.

Therapeutically

In a manner or mode intended for healing or treating illness.

Uniform Determination

A consistent and unwavering decision-making process.

Death Act

Official documentation or legalization of an individual's death, including the cause, time, and place of death.