Which Stage of Media Industry Development Is Equivalent to the "Birth

question 32

Multiple Choice

Which stage of media industry development is equivalent to the "birth" life cycle stage?

• A) Genesis
• B) Incubation
• C) Innovation
• D) Invention

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Definitions:

Advertising Spillover

The effect that advertising for one product or brand has on another due to overlap in customer base or market.

Cord-Cutting

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or Internet-based alternatives.

Streaming Services

Platforms that deliver content over the internet, allowing users to watch TV shows, movies, and other media without downloading them.

Lifestyle Segmentation

A marketing strategy that divides the market based on the interests, activities, and opinions of consumers, to tailor products and communications.