Repositioning of a Medium on the Market Is Achieved by

question 16

Multiple Choice

Repositioning of a medium on the market is achieved by

• A) continuing to meet the same set of needs as in the past.
• B) competing with a new medium for meeting a set of needs.
• C) identifying a new set of needs that the medium can meet.
• D) None of the above

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Definitions:

Durkheim

Refers to Émile Durkheim, a French sociologist, who is a founding figure in the field of sociology and is best known for his theory on social facts and his studies on the division of labor, suicide, and religion.

Tolerance

The willingness to accept feelings, habits, or beliefs that are different from one's own; openness to diversity.

Labeling Theory

Holds that deviance results not so much from the actions of the deviant as from the response of others, who label the rule breaker a deviant.

Deviance Results

Outcomes or consequences that stem from behaviors or actions that violate societal norms.