Amazoncom Generates Sales of a Million Copies of Books by Selling

question 13

Multiple Choice

Amazon.com generates sales of a million copies of books by selling 10 copies each of 100,000 different books targeted at various niche markets rather than trying to sell one million copies of a single best-selling book. This is an example of

• A) the least common denominator strategy.
• B) the niche sales approach.
• C) long-tail marketing.
• D) stratified marketing.

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Definitions:

Conservation-of-Volume Task

A cognitive development task used in developmental psychology to assess a child's understanding that the quantity of a substance remains unchanged even when its appearance changes.

Decenter

The ability to consider multiple aspects of a situation or problem simultaneously, crucial in the development of logical thinking in children.

Concrete Operations

A stage in Piaget's theory of cognitive development, typically occurring between ages 7 and 12, where children gain the ability to think logically about concrete events.

Classification

The systematic process of organizing or categorizing items, ideas, or information based on shared characteristics or principles.