According to the Text, Material Culture Has Symbolic Aspects and Symbolic

question 2

Essay

According to the text, material culture has symbolic aspects and symbolic culture manifest in material objects. Briefly explain what is included in material culture and what is included in symbolic culture. Then provide one example of a cultural object, and explain this object in terms of both material and symbolic culture.

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Definitions:

Prestige-value

The perceived value of a product or service based on its prestige, status, or luxury appeal, rather than its functional attributes.

Price-prestige

The phenomenon where consumers perceive higher-priced goods to be of superior quality, leading to a positive correlation between price and the amount of prestige or status believed to be conferred by a good.

Promotional Mix

The combination of marketing tools used by a business to execute its promotional strategy, including advertising, sales promotion, public relations, and direct marketing.

Personal Selling

A direct marketing approach involving face-to-face sales presentations to potential buyers to persuade them to make a purchase.