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Electric Usage Narrative
The power company claims the amount of electricity used by a house (y) depends on = square metres of heated space,
= mean outside temperature, and
= mean hours of sunlight per day. Partial statistical software output is given below.
Regression Analysis
The regression equation is = 357 + 0.808 - 16.6
+ 40
S = 267.7 R-sq = 82.0% R-sq(adj) = 76.6%
Analysis of Variance
-Refer to Electric Usage Narrative. Construct a 99% confidence interval for .
Marketing Altruism
A marketing strategy that focuses on promoting acts of goodwill or charity by a company, often to enhance reputation or consumer perception.
Societal Marketing
A marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.
Social Responsibility
The duty of businesses and individuals to act in the best interests of their environment and society as a whole.
Cause Marketing Programs
Collaborative efforts between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.
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