Hand Soap Product Narrative

question 70

Essay

Hand Soap Product Narrative
A hand soap manufacturer introduced a new liquid, lotion-enriched, antibacterial soap and conducted an extensive consumer survey to help judge the success of the new product. The survey showed 40% of the consumers had seen an advertisement for the new soap, 20% had tried the new soap, and 15% had both seen an advertisement and tried the new soap. Let event A denote that the consumers had seen an ad for the new soap, and event B denote that the consumers had tried the new soap.
-Refer to Hand Soap Product Narrative. If a randomly chosen consumer has seen an advertisement for the new soap, what is the probability he or she has tried the product?

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Definitions:

Evaluate

means to systematically determine the merit, value, or significance of something, often used in the context of assessing programs or research findings.

True Scores

In psychometrics, the accurate measurement of a concept or construct that a test intends to measure, in the absence of error.

Reliability

The degree to which a measurement or testing procedure yields consistent, repeatable results over time.

Obtained Scores

The actual scores achieved by individuals on assessments or tests.