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If A and B are two independent events with P(A) = 0.25 and P(B) = 0.45, then P(A B) = 0.70.
Horizontal Conflict
A type of conflict that occurs between entities at the same level in a distribution channel, such as between competing retailers or manufacturers.
Dual Distribution
A distribution strategy that uses two or more channels to reach different segments of the market with the same product.
Geographical Area
A specific portion of space determined by geographic boundaries, which can influence social, economic, and environmental conditions.
Channel Conflict
A situation where channels of distribution for the same product or service are in competition, or when sales channels cannibalize each other's sales or impede each other's revenue.
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