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Generally speaking, if two variables are unrelated, what will the covariance be?
Peripheral-Route Cues
Aspects of a message that are not directly related to the content but can influence an individual's attitude change, such as the attractiveness of the speaker.
Central Route Processing
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.
Low Self-Monitoring
A trait characterized by a consistent behavior across different situations due to a disregard for social cues or expectations.
Primacy Effect
The tendency to remember and give more importance to information that is encountered first in a list or series, as opposed to information that appears later.
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