Friendly Encounter The Executive Board of a Popular Online Dating Website, Called

question 66

Essay

Friendly Encounter
The Executive Board of a popular online dating website, called Friendly Encounter, wanted to know how to market the site by targeting the age groups most likely to be interested in its product. To find out, a random sample of 250 users was drawn from its database of participants who had been active during the previous month. The users were then categorized into age groups. The average frequency of access per week was recorded for each age group. The result was organized into the following table of data:
-Refer to the Friendly Encounter table. What is the primary variable of interest in this experiment?

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Definitions:

Predict

To state or estimate that a specified event will happen in the future or will be a consequence of something.

Rescorla's Theory

Rescorla's theory pertains to classical conditioning and suggests that the strength of the conditioned response depends on the predictability of the stimulus association.

Classical Conditioning

A pedagogical strategy that involves pairing two stimuli together repeatedly; a reaction, once caused by the second stimulus, eventually is caused by the first stimulus only.

Cognitive Perspective

The Cognitive Perspective is a psychological approach that emphasizes mental processes, such as perception, memory, and problem-solving, as fundamental to understanding behavior.