Figure 141: BAA and 10-Year Bonds, 2006-2010

question 36

Multiple Choice

Figure 14.1: BAA and 10-Year Bonds, 2006-2010
-Consider Figure 14.1. The difference between these two curves can be interpreted as:

• A) the financial friction.
• B) inflation expectations.
• C) the risk-free rate.
• D) a market imperfection.
• E) the prime lending rate.

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Definitions:

Trial Close

A sales technique involving asking a potential customer a question that assumes the sale is going to be made, in order to gauge their readiness to buy.

FAB

An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.

SELL Sequence

A structured approach in sales that typically includes steps such as Show features, Explain advantages, Lead into benefits, and Let the customer talk.

Business Proposition

An offer or plan proposed by a business to provide certain products or services with the aim of generating value or profit.