Examlex
During the process of preparing the bank reconciliation, an employee for Hearst Company discovered that the bank deducted a check from the Heath Company (a different company).
FAB Selling Technique
A presentation technique stressing features, advantages, and benefits of a product.
Benefit Selling
A sales approach that focuses on communicating the benefits and value of a product or service to the customer, rather than just its features.
Customer Retention
Strategies and activities a business employs to keep its customers engaged and reduce customer turnovers.
Cognitive Dissonance
A psychological phenomenon that occurs when a person holds contradictory beliefs, ideas, or values, leading to psychological stress or discomfort.
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