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Kramer Corporation began business operations and experienced the following transactions during 2013:
1) Issued common stock for $10,000 cash.
2) Provided services to customers for $40,000 on account.
3) Incurred $18,000 of operating expenses on account.
4) Collected $23,000 cash from customers.
5) Paid $15,000 on accounts payable.
Required:
Record the above transactions on a horizontal statements model to reflect their effect on Kramer's financial statements.
Peripheral-Route Processing
A method of persuasion that relies on superficial cues and heuristics, such as the attractiveness of the speaker, instead of the quality of the argument.
Credible
Being believable or worthy of trust based on evidence or reasoning.
Central Route
A method of persuasion that involves deep thinking and the logical processing of information, leading to lasting attitude change.
Persuasion
The act of convincing others to change their mind or take a certain action through effective communication or argumentation.
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