Examlex
In a market, consumers are resource providers.
Id
In psychoanalytic theory, the part of the human psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.
Superego
The part of personality that, according to Freud, represents internalized ideals and provides standards for judgment (the conscience) and for future aspirations.
Reality Principle
An ego function to delay gratification of the id’s desires until an appropriate object and mode of satisfaction is found in the real world.
Pleasure Principle
A psychological concept suggesting individuals seek immediate gratification of needs and desires to avoid pain.
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