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Factors that shift the IS curve involve:
Novel Commercials
Advertising content that is original, unusual, or innovative, aiming to capture the audience's attention and interest more effectively.
Fast-forwarding
The action of moving through content or media at a speed faster than that intended by the producer, commonly used to skip parts or to save time.
Weber's Law
A principle stating that the just noticeable difference between two stimuli is proportional to the magnitude of the stimuli.
Retail Store
A business establishment that sells goods directly to consumers through various channels, including physical locations and online platforms.
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