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The two-period budget constraint tells us:
Brand Position
The distinctive place a brand occupies in the minds of consumers, relative to competing brands, based on its unique values and attributes.
Liquid
broadly refers to assets or investments that can be quickly converted into cash without significant loss of value or to materials that flow and have no fixed shape.
Power Distance
A cultural dimension that reflects the extent to which less powerful members of organizations and societies accept and expect that power is distributed unequally.
Equality
The state of being equal, especially in status, rights, and opportunities, advocating for the same treatment and absence of discrimination.
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