The Turbulence of the Global Environment Requires That Long-Term Goals

question 43

Multiple Choice

The turbulence of the global environment requires that long-term goals be

• A) Inflexible to major environment events
• B) Realistic and in line with corporate goals
• C) Ambitious to meet the growing needs of the organization
• D) Flexible to respond to market contingencies

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Definitions:

Social Commerce

The use of social media platforms to facilitate the buying and selling of products and services.

Collaborative Purchasing

The practice of joining with others to buy goods or services in bulk to benefit from reduced prices or better terms.

Social Shopping

Online shopping that incorporates social media and user contributions to facilitate buying decisions.

Niche Market

A specialized segment of the market for a particular kind of product or service.