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When Performing Financial Ratio Analysis,we Need to Know Not Only

question 19

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When performing financial ratio analysis,we need to know not only what the ratios are but also what the trends are over time.


Definitions:

Budgeted Selling

The projected or planned selling expenses over a specific period, often used in financial planning.

Sales Revenue

The primary source of revenue in a merchandising company.

Selling Expenses

Costs incurred directly in the selling of goods or services, such as commissions and advertising.

Flexible Budget

A budget that modifies itself according to variations in activity or volume levels.

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