Define "Pure Play" as It Applies to Assigning a Beta

question 35

Essay

Define "pure play" as it applies to assigning a beta to a project.Under what circumstances do you think the pure-play approach to assigning project betas would be particularly useful?

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Definitions:

Unethical

Behaviors or actions that are morally wrong, not conforming to accepted standards of conduct.

Business Ethics

The use of ethics and ethical principles to solve business dilemmas.

Standards

Established benchmarks or criteria that define the quality, quantity, and functionality of products, services, or processes.

Conduct

The manner in which a person behaves, especially on a particular occasion or in a specific context.