Examlex
Each member of the OECD must submit a peer review report listing all their government officials bribed throughout the year.
Gaining Awareness
The initial step in a product or brand's life, focusing on making potential customers aware of its existence through various marketing efforts.
Early Adopters
Consumers who are among the first to purchase and use new products or technologies, often helping to spread word-of-mouth information.
Late Majority
A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.
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