What is the common name of the following compound? 
Definitions:
Viral Marketing
A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means like the Internet or email, to influence the behavior of a large population.
Promotional Messages
Messages designed to inform, persuade, or remind potential buyers about a product or service in order to influence their opinions or elicit a response.
Three-step Writing Process
A systematic approach to writing that includes planning, writing, and revising.
Business Blogs
Online articles or journals written by businesses to share expertise, promote products or services, and engage with their target audience.
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