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A student is preparing a sugar water solution to make rock candy. When the student adds some sugar to the solution a large amount of sugar crystallizes. Which kind of solution does the student have?
Commoditization
The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition primarily on price rather than quality or brand.
Brand Salience
Refers to the degree to which a brand is thought about or noticed by consumers when making purchase decisions.
Top of Mind Awareness
The first brand or product that comes to mind when a consumer thinks about a specific category.
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