For CRM to Work Well,it Takes

question 112

Multiple Choice

For CRM to work well,it takes:

• A)Money and time.
• B)Good lobbyists in Washington.
• C)Commitment and continuous attention.
• D)A reduction in the number of corporate VP's.
• E)Very strict discipline.

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Definitions:

Return On Assets

Return on assets (ROA) is a profitability ratio that measures how efficiently a company can manage its assets to produce profits during a period, calculated by dividing net income by total assets.

Financial Leverage

The use of borrowed funds (debt) to amplify returns from an investment or project.

Fixed Asset Turnover Ratio

A performance metric that evaluates how efficiently a firm uses its fixed assets to generate sales.

Total Asset Turnover Ratio

A financial ratio that measures the efficiency of a company's use of its assets to generate sales revenue.