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Potential opportunities and threats can be in identified in the macro environment and the industry environment.
Inferior Good
A type of good for which demand decreases as the income of individuals increases, conversely, its demand increases when consumer income declines.
Inferior Good
A type of good for which demand decreases as the income of consumers increases, contrasting with normal goods.
Normal Good
A good for which demand increases when consumer income rises, and decreases when consumer income falls.
Inferior Good
A category of products whose demand falls when consumer income rises, showing an inverse relationship with changes in income.
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