The Objective of the Differentiation Strategy Is to Attract Customers

question 237

True/False

The objective of the differentiation strategy is to attract customers who become loyal to the organization's products and lose interest in those of competitors.

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Definitions:

Absorption

The psychological phenomenon of becoming fully immersed and engaged in an activity to the point of losing awareness of one's surroundings.

Metabolizes

The biochemical process by which organisms convert substances into energy and materials necessary for cellular function and growth.

Dopamine

Neurotransmitter in the brain, excess amounts of which have been thought to cause schizophrenia.

Reuptake

Process in which a sending neuron reabsorbs some of the neurotransmitter in the synapse, decreasing the amount left in the synapse.