McDonald's Executives Implemented a Strategy Called "Plan to Win" by Adding

question 148

Multiple Choice

McDonald's executives implemented a strategy called "Plan to Win" by adding wireless Internet to restaurants and changing the decor and seating to encourage more of a "coffee house" atmosphere in order to compete with Starbucks and Tim Hortons.McDonald implemented what type of strategy?

• A)downsizing
• B)divestiture
• C)turnaround
• D)transnational
• E)Global

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