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A Business Plan Should Include an Executive Summary, Industry Analysis

question 227

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A business plan should include an executive summary, industry analysis, company description, products and services description, market description, marketing strategy, operations description, staffing description, financial projection, capital needs, and milestones.


Definitions:

Monthly Expenses

Regular costs incurred every month, such as rent, utilities, and groceries, necessary for maintaining a standard of living.

Contribution Margin

The amount by which a product's sales revenue exceeds its variable costs, used to cover fixed costs and contribute to profits.

Unit Selling Price

The cost at which a single unit of product is sold to customers, important for determining pricing strategies and profitability.

Unit Variable Cost

The cost associated with producing one additional unit of a product.

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