Knowledge Management Is the Process That Uses Intellectual Capital for Competitive

question 63

True/False

Knowledge management is the process that uses intellectual capital for competitive advantage.

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Definitions:

Esteem Need

A concept from Maslow's hierarchy of needs that refers to the human desire for respect, self-esteem, and recognition from others.

Maslow's Hierarchy

A theory of human motivation represented as a pyramid with five levels of needs, from basic physiological needs to self-actualization.

Store Loyalty

The likelihood of customers consistently choosing one particular store or brand over competitors, often resulting from positive shopping experiences or satisfaction with products.

Habitual Purchasers

Consumers who buy the same brands or products repeatedly out of habit rather than through active decision-making based on price, quality, or other factors.