Scenario D

question 54

Multiple Choice

Scenario D.Total Vital Life Inc.develops foods and beverages aimed at boosting the energy levels of athletic and active individuals.In a product development meeting,Justin suggests that Total Vital Life acquire a newly developed technology for infusing vitamin and mineral blends into food,created by Sound Nutrition Co.Justin believes that it would be easiest and fastest to acquire the technology straight from Sound Nutrition.Matthew,although supportive of the infusing idea,feels that the methodology behind the next generation of Total Vital bars should be kept exclusive.Matthew knows it may take longer to produce the technology and the bars,but he feels that the competitive advantage and exclusivity are worth the wait.Finally,Marci likes Justin's idea of incorporating the Sound Nutrition technology but feels that Total Vital does not possess sufficient financial resources to buy the technology outright.She suggests that they should opt for something more economical.
-Which of the following methods of acquiring technology does Matthew support?

• A)internal development
• B)licensing
• C)contracted development
• D)purchase
• E)research partnership

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Definitions:

Work Sampling

A statistical technique used to estimate how much time workers spend on various activities during their workday.

Disadvantages

Negative or less favorable aspects of a situation, plan, or product that may act as hurdles or drawbacks.