It Is Especially Important for Managers to Prevent the Spread

question 53

Multiple Choice

It is especially important for managers to prevent the spread of rumors

• A)in times of uncertainty.
• B)when the rumors are about management.
• C)if management did not start the rumors.
• D)if the rumors are interesting.
• E)after the rumors have spread.

---

Definitions:

AMA Code of Ethics

A set of guidelines and ethical standards established by the American Marketing Association to promote integrity and fair practices in marketing.

Marketers

Professionals or organizations that promote and sell products or services by understanding consumer needs and implementing strategies to meet them.

Marketing Approach

Refers to the strategies and tactics businesses use to identify, reach, and engage with their target markets effectively.

Travel Routes

Predetermined paths or courses taken by travelers to reach a destination, often planned to optimize time, safety, or scenic value.