Lorenzo Is Heading Up a Work Tasked with Developing a Product

question 39

Multiple Choice

Lorenzo is heading up a work tasked with developing a product to appeal primarily to Hispanic consumers. In order to offer the greatest competitive advantage to his organization and its product, he should select a team that includes

• A)a significant number of Hispanics, but also members of other groups who might offer fresh perspectives.
• B)Hispanics only, because they know the market and do not really need the contributions of outsiders.
• C)as diverse a group as possible, because the product and its company are part of a multicultural world.
• D)only members of minority groups, because they understand what it means to be marginalized in society.
• E)a randomly selected group from within the company, so as to emphasize the fact that ethnicity does not matter.

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Definitions:

Significant Addition

An impactful or major contribution that enhances or improves a project, process, or system.

Political Opinions

Individual beliefs or attitudes regarding political policies, parties, or issues, shaped by personal values, culture, and social influences.

Embarrassing Moments

Situations that cause a person to feel awkward, self-conscious, or ashamed due to perceived social or personal inadequacies.

Favorite Movies

Films that an individual holds in high personal regard or preference, often signifying a connection to themes, memories, or emotional states.