Bianca Is CEO of That Special Something, a Chain of Fifteen

question 24

Multiple Choice

Bianca is CEO of That Special Something, a chain of fifteen, upscale gift shops in the western United States. She wants to expand her profits, and keep customers in the store for longer periods of time, by adding a small coffee and dessert shop to each store. With this in mind, Bianca is considering partnering with another company. Of the five candidates under consideration, the best choice would be the company

• A)that offers coffee and baked goods at the lowest price, with an emphasis on maximizing profits and customer turnover.
• B)that wants Bianca to handle all aspects of management related to the in-store coffee shops.
• C)run by a CEO who insists on keeping full control of the coffee shops' marketing, staffing, and other elements.
• D)with a go-with-the-flow attitude and a goal to turn a $2 million profit by the end of the first year.
• E)that specializes in gourmet coffee and treats and is interested in helping host after-hours dessert and shopping events.

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Definitions:

Metalinguistic Awareness

The ability to reflect on and manipulate the structural elements of language.

Psycholinguistic Skills

The cognitive processes that enable humans to acquire, use, comprehend, and produce language.

Linguistic Relativity

The hypothesis that the structure of a language affects its speakers' world view or cognition, often referred to as the Sapir-Whorf hypothesis.

Morphemes

The smallest grammatical units in a language that have meaning or grammatical function.